The irresistible rise of LCD has caused nothing short of a complete sea-change in the fortunes of Korean giant LG Electronics. Before LCD struck gold, LG was largely perceived in the UK as a second-tier budget brand that simply couldn’t compete with the big-boys like Sony and Panasonic. These days, thanks to its efforts with LCD, LG sells vast quantities of TVs in the UK and has earned a handy reputation for combining innovation and style with some very tidy pricing. So here’s hoping its new 32LX2R continues the trend.
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Apologies for the delay, but the Sony KDL40X3500 review is now complete.
I haven’t received this much grief over a single review since I started this website. Some suggested that I was enjoying the TV so much that I forgot totally about writing the review. Some insinuated that I betrayed the trust of those who donated (my heartfelt thanks again) for the fundraising. A few challenged me to publish the settings to prove that what I write about the picture quality is true. Others emailed/ PMed me repeatedly urging me to release the review.
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Earlier this year, Sony changed the name of its high-end LCD TVs from Wega to Bravia and launched a marketing campaign touting the line as “The world’s first television designed for men and women.” While it remains to be seen how the sleek, 40-inch Sony Bravia KDL-V40XBR1 ($3,499) scores with the ladies, it delivers a knockout in terms of LCD picture quality. No, it still can’t outperform the best similarly sized plasmas on the market, and yes, like most Sonys, this 40-inch flat-panel LCD has a premium price tag and costs quite a bit more than competing plasmas. But if you have your heart set on an LCD or just really like the look of this Sony–or the name Bravia–it might be worth the price.Thankfully, there’s not a trace of pink on the Sony KDL-V40XBR1. Silver trim and a slim silver strip along the front dress up the usual black border around the screen. Three tiny indicator lights reside below the right side of the screen next to the IR receiver, but they aren’t really noticeable when you’re watching the TV. Power, channel, volume, source-select, and menu buttons sit on the right side of the panel. Overall, this is one of the most distinctive-looking TVs we’ve reviewed.
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